Teams are stretched
Internal teams are asked to move faster with less specialized support. Agencies are carrying less permanent production infrastructure.
LA / NYSTUDIO
Creative + Production · Los Angeles / New York
Creative leadership.Modern production.Exceptional work.
A senior-led creative and production company founded by Keith LaFerriere and Brandon Ferraro.
Explore↓01
The situation
Content has always been royalty. But it shouldn’t be a royal pain in the ass.
Brands are under constant pressure to produce campaign films, manifesto videos, sizzle reels, social content, branded entertainment, executive content, creator partnerships, animation, and multiple versions across channels. Wow. That’s a lot.
Models are breaking
Traditional production can be too slow or heavy. Low-cost content often sacrifices quality and taste.
Tools are moving fast
AI is changing the pipeline faster than most teams can adopt it well. Creators bring reach, but need brand-level production support.
02
The opportunity
We’ll work on everything from concept to completed production.
LA / NY Studio is a creative production partner for important work that is complicated, ambitious, fast-moving or, let’s face it: stuck.
We combine
- Agency-level strategy
- Senior creative direction
- Production-company execution
- Creator and specialist access
- Modern AI-enabled workflows
- High-end finishing and post
We help clients figure out
- What to make
- Where to make it
- Who should make it
- How to make it exceptional
What makes LA / NY Studio different
Sometimes you don’t know what you need.
That’s totally fine. We’ve got you.
Creative leadership before production
We enter early enough to shape the work, not merely execute incomplete thinking.
Senior attention throughout
Keith and Brandon remain active from first strategy through final delivery.
The right team for each assignment
We build around the project rather than forcing the project through a fixed staff structure.
Modern production without novelty theater
AI, remote capture and advanced post are used only where they improve the work, timeline or budget.
Traditional production companies often enter after the most important decisions are made. Traditional agencies may develop the idea but lack the production structure to execute it efficiently. LA / NY Studio is designed to lead both.
03
The founding partnership
Distinct responsibilities. One standard.
LA
Keith LaFerriere
Founder + Creative Showrunner
Brand and creative strategy · concept development · campaign thinking · directing · senior client relationships · pitch development · final creative quality.
NY
Brandon Ferraro
Partner + Executive Producer
Production planning · budgets and schedules · crews and vendors · logistics · post-production workflows · scopes · delivery · day-to-day production traction.
Together, Keith and Brandon provide one integrated point of leadership across strategy, creative and production.
Core offers
Three transparent ways
you can work with us.
01
Creative Development + Production
For brands or agencies with an objective but no resolved concept or production plan.
Strategy, concept, production architecture, partner recommendations, budgets, production and delivery.
The complex · $40K–$200K+
02
Campaign + Content Production
For clients with an approved concept that needs experienced production leadership and execution.
Planning, directing, live-action, crew, editing, post, motion, finishing, versioning and delivery.
The stadium · $25K–$150K+
03
Embedded Content Studio
For brands, agencies or executives that need an ongoing content pipeline with senior oversight.
Recurring social, executive content, campaign extensions, interviews, remote capture and versioning.
The farm system · $10K–$30K/month
The LA / NY production system
A flexible production system built around the work.
Understand
business objective · audience · message · channel · timing · success criteria
Shape
strategic opening · creative concept · production approach · content architecture · budget levels
Assemble
directors · producers · cinematographers · editors · animators · creators · specialists
Produce
live action · studio + field · remote capture · creator production · animation · AI-assisted production
Finish + Extend
editing · color · sound · motion · film texture · versioning · cutdowns · asset systems
06
Modern production capabilities
High production value without unnecessary production weight.
Live action
Directing, interviews, narrative + documentary, commercial production, studio + field production, creator-led filming.
Post-production
Editing, motion graphics, animation, color, sound, versioning, platform adaptation, asset management.
AI + visual production
CG character integration, visual development, concept visualization, previsualization and selective generative production.
Finishing + systems
Premium film texture, remote capture, modern edit and motion workflows, efficient review and delivery.
Selected brand experience
Trusted across industries, audiences and assignments.
Experience spanning technology, finance, healthcare, entertainment, consumer brands, retail, spirits and sport.
The network advantage
The right introduction can be as valuable as the right idea.
LA / NY Studio develops a selective network based on quality, trust and fit. This is not an open marketplace or talent directory.
Brands + agencies bring assignments→We activate the right network→The network gets paid + strengthened→Stronger talent attracts better opportunities